Analytics Manager (West & Central Africa) at Kantar

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Kantar is dwelling to a number of the world’s main analysis, information and insights manufacturers. Individually, manufacturers equivalent to Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Added Value and Kantar Futures are well-known and extremely revered specialists of their fields. Collectively, they provide probably the most full view of customers – the way in which they dwell, store, vote, watch and tweet – in over 100 nations worldwide. For the advantage of our shoppers, Kantar connects these specialists in addition to offering entry to the broader WPP group of corporations and different companions.Location: West & Central Africa

Job Description

As we try to broaden our regional presence and drive the supply, we search a growth-minded individual to assist drive progress in our West & Central African (WECA) market – inspiring inner and exterior stakeholders and showcasing the ability of analytics.
This individual might be accountable for two (2) issues primarily :

Commercial: Delivering enterprise goal for Analytics in West and Central Africa (WECA)
Solution: Working with the regional and international advertising POI apply workforce to ship to consumer.

We are looking for a dynamic hi-potential skilled with 10-12 years’ with sturdy background in model and advertising ROI work – Media combine modelling, advertising combine modelling, marketing campaign optimization, model positioning, model structure, Equity evaluation, and many others. with confirmed monitor report in driving analytics primarily based pondering to shoppers / inner group.

This chief might be accountable for:

Growing the business income stream for WECA Analytics Practice
Representing Kantar’s analytics capabilities to inner Kantar and exterior stakeholders, together with however not restricted to main supply of consumer work, making certain prime quality analytics are simply digestible for shoppers and consumer service groups
Identify key areas of progress and assist form the supply in Middle East & Africa
Participate in setting the agenda for the strategic progress initiatives inside analytics
Partnering with Client Service groups in enterprise improvement
Consult with shoppers on analytic method
Partner with Client Service in analysis design (to allow analytics)
Work with product groups to scale applicable merchandise and options
Role success requires that the workforce member might be an analytic thought chief who: (a) ensures the ROI technique and supply is aligned with international developments and properly represented throughout international discussions, and on the identical time, (b) embraces the distinctive calls for of the Middle East & Africa market and leverages the huge sources we’ve got throughout Kantar.
Has a assured comprehension of our collective ROI supply and an understanding of the aggressive context
Be snug working with teammates throughout the portfolio, using sturdy collaboration expertise
Comprehend the promoting factors and applicable purposes of a wide range of analytic options, each customized and standardized
Be commercially and consumer oriented, with potential to help gross sales agent and content material advisor, and develop and activate a disciplined and cohesive technique for progress. The technique should tie collectively a number of concerns, together with the next non-exhaustive listing:
Drive income progress and profitability
Establish Kantar Analytics as a thought chief
Broaden and publicize Kantar choices
Identify product improvement alternatives from consumer suggestions
Develop implementation program for improvements.

Other Responsibilities:

Build and develop the following technology of ROI Analytic leaders – each commercially and technically
Support technique and total marketing strategy for the Brand and Marketing ROI Practice
Drive options improvement, in shut partnership with enterprise and options leaders throughout the Kantar
In partnership with key account leaders/Client Development/Marketing, develop and implement the Kantar go-to-market technique, which is able to guarantee we meet aggressive Middle East & Africa progress targets:
Drive analytic options improvement, in shut partnership with enterprise and options leaders throughout Kantar
Identify consumer wants (each present and future) for ROI approaches and switch them into motion
Work with international workforce to make sure that the worldwide positioning is related and may have longevity in Middle East & Africa
Ensure differentiated and related packaging for the Middle East & Africa market, partnering with the options associate in advertising group
Business improvement: Expert “Sales Force” supporting proposals and pitches
Thought management and consulting: Be seen with shoppers and on talking platforms


Proven credentials in business and demonstrated success in built-in analytic expertise
Fluency in analytics and non-survey-based analysis
Demonstrated cross portfolio collaboration
Strong consumer relationships and networking expertise
Business savvy and business acumen.

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