Our Client who’s within the oil and gasoline sector requires the service of a Digital Marketing Executive to handle the providers for the Group and its subsidiaries as effectively.
Reporting Line: Head of Communications
The profitable rent can be accountable for trying into the net advertising and marketing methods for the Group. He/she can be required to plan and execute advertising and marketing campaigns, keep and provide contents for the organizations’ web sites.
General Duties/Key Responsibilities:
- To handle the social media desk underneath the supervision of the Head of Communications.
- To generate social media content material on all of the Group’s social media platforms to drive publicity and enhance follower-ship.
- Develop and handle digital advertising and marketing campaigns
- Manage all web sites
- Optimize content material for the web site and social networking channels resembling Facebook, Twitter, Instagram, Tik-Tok, LinkedIn and many others.
- Track all web site site visitors circulate and supply inner experiences commonly
- Fix any error in on-line content material and organize webinars and webcasts (if/when crucial)
- Attend related networking occasions and product launches.
- Plan and monitor the Group’s ongoing digital presence
- Identify new digital advertising and marketing tendencies and make sure that all manufacturers (firms) are conscious of trade developments.
- Maintain trade relevancy by figuring out and analysing the most recent digital tendencies and tech developments in cell advertising and marketing
- Work from a number of places
- Promote the businesses’ manufacturers, merchandise gross sales and/or providers within the digital house
- Use and analysis the web and new media to succeed in new clients, generate leads and retain current clients
- Analyze market analysis and plan promotions, competitions and different numerous inventive advertising and marketing methods based mostly on the analysis outcomes.
- Work on “on-page” and “off-page” “web optimization” (search engine marketing) of all the web site pages.
- Edit and put up content material, movies, podcasts, and audio content material on on-line websites.
- Ensure well timed funds of all relevant subscriptions required for promotions.
- Promote firm’s product and providers within the digital house.
- Execute social media efforts to enhance KPIs, likes, shares, tweets, and many others
- Creating and executing SMS, and email-based advertising and marketing campaigns
- Conceptualize and implement digital advertising and marketing methods throughout numerous platforms for all manufacturers
- Proven work expertise in social media (a minimal of 4 years)
- Hands on expertise in content material administration
- Excellent inventive/copywriting expertise
- Solid information of web optimization, key phrase analysis and Google Analytics
- Excellent communication expertise
- A core talent required for this function is writing and content material creation
- Analytical and multitasking expertise
- Attention to element
- BSc/HND/OND in Marketing, Mass Communications or associated area.