Director of Product Marketing (Acquisition) at Max.ng April, 2022

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Job Description

  • We are in search of a dependable and seasoned Director of Product Marketing (Acquisition) who might be liable for growing and directing all of the advertising actions and campaigns for MAX’s rising suite of product choices. You will thus be accountable for driving explosive person development, whereas additionally optimising for price of acquisition and lifelong worth.
  • You will lead a crew consisting of digital and discipline advertising professionals, and combine throughout the broader Marketing perform which additionally entails Communications & PR in addition to an in-house inventive crew. You will additional oversee MAX’s inventive and discipline advertising companies – setting their KPIs and guaranteeing that MAX reaps a return on funding from this collaboration.
  • This function will initially concentrate on MAX’s dwelling market in Nigeria, whereas additionally offering key strategic recommendation to our rising operations throughout Africa as these are arrange.
  • As the Director of Product Marketing you’ll report back to the Chief Marketing Officer and work intently with inside stakeholders reminiscent of product growth, finance, development, and different departments concerned within the product lifecycle — from ideation to design and supply whilst you guarantee product viability to allow MAX to ship worth to all stakeholders.

What You’ll Do

  • Product advertising technique and planning:
  • Working with the Product crew, you’ll develop an annual advertising plan that helps the enterprise’ Product scale objectives and targets.
  • This plan will seize quarterly priorities, KPIs and the advertising initiatives and campaigns that may allow their achievement.
  • With the assist of the MAX inside crew and company companions – the plan will present a 360 diploma, by means of the road assist for MAX’s product development, and canopy digital, discipline advertising and communication / PR interventions.

Consumer information and insights:

  • Prior to deployment, you’ll lead efforts to check and validate product advertising messaging by means of strategies reminiscent of focus teams, interviews and A/B testing.
  • You will even conduct aggressive analysis and analyze their product, advertising and distribution methods – to make sure MAX’s positioning stands out and is aggressive
  • Serve as the first custodian of the MAX product advertising information dashboard, offering finish to finish monitoring of the efficiency of our person acquisition funnel.
  • Oversee implementation of selling automation, advertising analytics, and high-performance advertising instruments.

Marketing marketing campaign planning and execution:

  • You will play the main function in growing and executing built-in advertising campaigns aimed toward advancing the targets outlined within the annual advertising plan.
  • You will develop and implement a advertising marketing campaign framework for the corporate, outlining the seasonal recurring marketing campaign home windows, in addition to the method for extra opportunistic performs when these can be found.
  • On the digital entrance, you’ll guarantee MAX has a extremely efficient digital advertising funnel that generates prime quality leads that convert to customers at focused charges.
  • On the experiential / discipline advertising facet, you’ll direct the actions of MAX’s associate companies to generate excessive ranges of consciousness and foot site visitors to activation factors, changing related prospects into leads.
  • Finally, working with company companions and immediately with our in-house inventive crew, oversee the event and deployment of top quality and excessive efficiency advertising supplies and their placement in related media.
  • Throughout marketing campaign execution, be finally accountable for the advertising finances invested and on demonstrating return based mostly on agreed metrics.

Leadership/Supervisory Role:

  • Manage a rising crew of selling professionals (presently 2) in addition to related companies.
  • Work cross-functionally with Product, Operations, and Growth groups.
  • Lead customer-centric pondering and craft packages to handle and retain goal market
  • Motivate, develop and encourage an enthusiastic crew to realize outstanding outcomes
  • Implement a scientific 1 on 1 suggestions and efficiency overview system
  • Coach crew members to ship distinctive outcomes.

What You’ll Need

  • Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or different related discipline.
  • At least 8 years within the discipline of selling, dealing particularly with product advertising, with accountability for lead era and income.
  • Vast expertise within the creation and execution of excessive performing advertising campaigns – together with digital, discipline and mass media advertising.
  • Ability to work in a worldwide context – Previous expertise working in high-impact environments is most popular.
  • Proven monitor report of engagement with C-suite stakeholders.
  • Strong management abilities; intensive expertise in managing and mobilizing cross-functional groups.
  • Past monitor report of recruiting and growing a excessive performing crew.
  • Passionate about clients and demonstrated expertise at constructing sturdy relationships.
  • Understand the various nature of various nations i.e., work environments, cultures, market adjustments,buyer conduct and so forth.
  • Futuristic and visionary with an entrepreneurial mindset, agile and adapts shortly in a fast-paced surroundings.
  • Data-driven technique for choice making utilizing KPIs and metrics.

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