Head, Brand, Strategy, Quality Assurance, Budget & Planning at First Bank April, 2022

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  • To develop the strategic redefinition of the FirstBank model with a view to altering notion amongst TA to drive loyalty and advocacy
  • To strategically contribute to financial institution initiatives with deal with rising market share amongst the financial institution’s core goal audiences
  • Development of a world class model technique for the financial institution with a view to enhancing its positioning as the primary financial institution of selection for purchasers enterprise
  • Oversee the general model and buyer journey via the omni -channel expertise, which is aligned to the daily buying and selling of the model. It may also play a number one position working, carefully with our key provider companions to unlock the potential of the FirstBank manufacturers for the Bank’s clients. This requires the implementation of brand name technique, driving and rethinking the patron journey whereas conceptualizing and shaping the patron expertise to supply seamless, built-in and elevated experiences in in any respect touchpoints – branches, channels, occasions, and many others.


Strategic Planning/Execution

  • Determine probably the most modern method to reinforce model picture to most of the people
  • Utilize analysis knowledge to make evaluation in figuring out one of the simplest ways to introduce new merchandise and refresh present ones
  • Plan and fee varied analysis focused at totally different areas of the market segments to make sure communications spend has probably the most affect to ensure most return on funding
  • Ensure the success in translation of defining qualities of the model in execution.
  • Use the examine of the info gathered from analysis to create varied plans and techniques to be executed efficiently
  • Development of promoting plans and techniques and make fixed modifications to make sure plans are carried out for max impact
  • Develop and handle the group’s speedy and long-term model technique in step with the enterprise technique for the group to drive the model whereas making certain it’s poised to fulfill enterprise wants through properly – articulated goals and missions
  • Coordinate and handle quarterly strategic planning and assessment classes for the division to make sure on-track execution of Marcomms technique for the group
  • Undertake common model notion, model tacking and different related surveys to really feel the heart beat of consumers and acquire higher perception and understanding into methods to additional drive enterprise targets and goals via related advertising communications actions and activations
  • Undertake advertising insights analysis to offer inside clients and administration crew with buyer and aggressive insights to drive product improvement and campaigning in addition to total enterprise choices referring to advertising clients
  • Lead inventive improvement of quarterly model themes that convey the model point-of-view, and enterprise targets for the quarter

Brand Quality Assurance

  • working carefully with the Customer Experience and Brand Marketing groups to grasp and construct greatest in school shopper expertise roadmaps. Additionally, they are going to be chargeable for supply of a enterprise – vast model expertise journey that aligns to buyer worth, buyer wants, and a prioritization of buyer expertise.
  • translate a transparent understanding of present market dynamics, aggressive positioning, and FirstBank model and product differentiators, into POS environments and collateral that have interaction customers and drive conversion for FirstBank services.
  • collaborate actively throughout the built-in advertising, model administration and retail advertising groups to make sure all required model parts are developed, on model, on finances and on time.
  • Support the product groups within the improvement of merchandise and keep an knowledgeable understanding of the FirstBank vary of services
  • Develop and keep understanding of the aggressive panorama, together with competitor strengths, weaknesses and product assortment particulars
  • To Coordinate, handle and implement the Group’s model high quality assurance initiatives particularly as pertains to branches and operations, aligning to world greatest practices and enterprise targets.
  • Ensure that model infrastructure at branches and different model contact factors are at their optimum ranges at
  • all instances, by liaising with related stakeholders.

Budget Management

  • Strategically present help for attainment of finances efficiencies for communications spend throughout the group and Holding firm
  • Develop processes for environment friendly administration of group vast Marcomms finances and spend
  • Develop and handle Marcomms spend course of to drive efficiencies throughout group
  • Provide course, advise, concepts and greatest practices in finances administration to inside and exterior clients in search of to realize required efficiencies
  • Optimize and observe annual Marcomms finances
  • Average finances beneath administration and with oversight duty of 9billion

Financial Targets Contribution

  • Oversight duties for advertising communications finances throughout the group to attenuate duplication whereas encouraging synergies that drive efficiencies
  • Identify and analyze value saving actions throughout the group in advertising and company communications sub head to drive finances optimization
  • Drive monetary planning imperatives for the division whereas offering oversight help for monetary planning throughout the group and HoldCo
  • Ensure strategic model actions and insurance policies are designed and executed to contribute to enterprise goals whereas additionally driving most returns on investments



  • Minimum of Masters’ diploma within the humanities. Certification by related Marketing our bodies in Nigeria together with both of APCON or NIMN


  • Minimum 10 years put up NYSC work expertise. At least 6years as supervisor in respected worldwide or native organisations
  • Working data of finances administration, monetary planning and monetary modeling will likely be added benefits
  • Advanced understanding and data of marcomms setting
  • Demonstrable superior degree proficiency in phrase purposes particularly excel and PowerPoint
  • Ability to work with minimal supervision

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