Marketing Automation Manager at Termii April, 2022

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Reports to: Head of Marketing
Department: Marketing

Principal Responsibilities and Accountabilities

  • Building and sustaining program, touchdown web page, and e-mail templates, enhancing system processes, guarantee knowledge hygiene for reporting, contribute to Martech roadmap for each demand era and enrolment of recent contacts who are available for our packages
  • As a Marketing Automation Manager, you will help the gross sales, advertising and marketing, operations groups to construct and deploy campaigns, implement greatest practices in system and knowledge hygiene to make sure our campaigns are reportable, scalable and error free
  • Reporting to the CMO, this function will work throughout a number of platforms to fulfill demand era and member acquisition targets
  • Improve knowledge integrity by way of knowledge cleaning, knowledge alignment, and implementing course of and workflow enhancements
  • Setup and optimize e-mail and touchdown web page templates
  • Create program templates, preserve strategies for scalable marketing campaign deployments for e-mail, social, webinars, and content material
  • Support common/advert hoc inquiries on our advertising and marketing marketing campaign and platform well being, troubleshoot and isolate points, proactively create processes and system degree procedures to stop points and knowledge hygiene issues
  • Create repeatable operational processes to enhance the effectivity of demand producing and member acquisition packages
  • Implement and handle third-party integrations, contribute to Martech evaluations with necessities, evaluation of functionality alignment to help enterprise targets

Job Competencies and Capabilities

  • Capable of lowering complexity, construct techniques and processes that scale
  • Experience in high-growth environments and buyer retention Saas merchandise
  • Experience organising monitoring/tagging throughout options for reporting
  • Experience managing CMS options
  • 7+ years of expertise as system administrator in MAP options (Hubspot or related)
  • Technical Skills: HTML & CSS (primary frontend)
  • Platform Skills: Working information of APIs, knowledge flows, managing platform integration
  • Data Skills: knowledge queries, knowledge evaluation, visualisation to help suggestions on enhancing knowledge hygiene and supporting processes
  • Ability to successfully handle a number of competing priorities and reporting on campaigns for the board degree

Relocation Options

  • Must be based mostly in Lagos or able to relocate.

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