Sales & Marketing Manager at ECLAT HR Consulting April, 2022

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Department: Administration

Industry: Hospitality

Report To: General Manager

Key Responsibilities

We search a gross sales / advertising supervisor who can ship on the next:

Sales Operations

  • Manages the event of a strategic account plan for the demand mills out there.
  • Manages the property’s reactive and proactive gross sales efforts.
  • Determines and develops advertising communication actions.
  • Provides buyer intelligence in evaluating the market and financial developments which will result in modifications in gross sales technique to satisfy or exceed buyer expectations.
  • Reviews all related market related stories obtainable, aggressive buying stories and makes use of different assets to take care of an consciousness of the lodge’s market place.
  • Research competitor’s gross sales crew methods to determine methods to develop occupancy and RevPAR and improve market share.
  • Attends gross sales technique conferences to offer enter on weekly and general gross sales technique.
  • Suggests modern advertising concepts and develops deployment methods to proceed to develop market share.
  • Evaluates and helps participation and account deployment with Area Sales and Group Sales inside the Sales Office.
  • Serves because the gross sales contact for the General Manager, property management crew.
  • Serves because the gross sales contact for patrons; serves because the buyer advocate.
  • Serves as lodge authority on gross sales processes and gross sales contracts.
  • Serves because the property gross sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing communications and different lodge departments as applicable.
  • Participates in gross sales calls with members of the Sales and Marketing crew to amass new enterprise and/or shut on enterprise.
  • Identifies public relations alternatives and coordinates actions to enhance the general advertising communication technique.
  • Executes and helps firm´s Customer Service Standards.
  • Executes and helps the operational elements of enterprise booked (e.g., producing proposal, writing contract, buyer correspondence).
  • Participates in all lodge operation actions as enterprise requires.
  • Implements a seamless turnover from gross sales to operations and again to gross sales whereas constantly delivering excessive degree of service.
  • Monitors the efficient decision of visitor points that come up due to the gross sales course of by creating mechanisms to channel points to property management and/or different applicable stakeholders.
  • Maintains profitable efficiency by growing revenues, controlling bills, and offering a return on funding to the corporate.
  • Implements the model’s service technique and relevant model initiatives in all elements of the gross sales course of and focuses on constructing long-term, value-based buyer relationships that allow achievement of the lodge’s’ gross sales aims.
  • Performs different duties, as assigned, to satisfy enterprise wants.
  • Presents a day by day, weekly, and month-to-month report of all gross sales actions.

Business Relationships

  • Develops sturdy partnerships with native organizations to additional improve model/product consciousness.
  • Develops and manages inner key stakeholder relationships.
  • Develops sturdy neighborhood and public relations by sustaining property participation in native, regional, and nationwide tradeshows and shopper occasions.
  • Executes exemplary customer support to drive buyer satisfaction and loyalty by helping the shopper and monitoring their satisfaction earlier than and through their program/occasion.
  • Serves the shopper by understanding their wants and recommending the suitable options and companies that greatest meet their wants and exceed their expectations, whereas constructing a relationship and their loyalty.
  • Gains understanding of the lodge’s major goal buyer and repair expectations; serves the shopper by understanding their enterprise, enterprise points and considerations, to supply higher enterprise resolution each previous to, and through this system/occasion.


  • Functions because the chief of the property’s gross sales division.
  • Develops gross sales targets and techniques and verifies alignment with the model enterprise technique.
  • Executes the gross sales technique with a view to meet particular person reserving targets for each self and employees.
  • Coach leaders of income producing departments in creating efficient income methods and setting aggressive targets that may drive the property’s monetary efficiency.
  • Verifies Sales crew understands and is leveraging demand engines to full potential.
  • Works with Human Resources, Engineering and Loss Prevention to observe compliance with native, state, and federal rules and/or union necessities.
  • Partners with Human Resources to draw, develop and retain the precise individuals to help the strategic priorities of the market.
  • Creates efficient constructions, processes, jobs and efficiency administration methods are in place.
  • Sets targets and expectations for direct stories utilizing the Performance Evaluation Process, aligns efficiency and rewards, addresses efficiency points and holds employees accountable for profitable outcomes.
  • Forecasts expertise wants and manages expertise acquisition technique with Human Resources (HR) to reduce misplaced time as a result of turnover.
  • Maintains an lively listing of the competitors’s greatest salespeople and executes a recruitment and acquisition plan with HR.
  • Supports instruments and coaching assets to coach gross sales associates on successful catering options.
  • Champions management growth and workforce planning priorities by assessing, deciding on, retaining, and creating various, high-calibre expertise that may lead the group in the present day and strengthen the management bench for the long run; continues to improve the gross sales & advertising expertise; works with HR to anticipate future expertise wants primarily based on enterprise progress plans.
  • Identifies, trains and mentors group gross sales associates; makes use of all obtainable on the job coaching instruments for associates.
  • Transfers useful data and develops group gross sales expertise of different self-discipline managers.
  • Provides daily management to gross sales associates to attain property gross sales aims with general duty for reaching reserving targets and property revenues.
  • Evaluates the property’s participation within the varied gross sales channels and develops sturdy working relationships to proactively place and market the property.
  • Manages the advertising funds to allow growth of property particular campaigns, promotions and collateral to drive income and meet property aims.

Education and Work Experience:


  • Bachelor’s diploma from an accredited college in Business Administration, Marketing, Hotel and Restaurant Management, or associated main.
  • 4-year of profitable working expertise in related inns in Abuja as high gross sales performer. Relevant management working expertise within the service business. Hospitality is a plus.


  • Demonstrated expertise in supervising a crew.
  • Local 5 Stars Hotel Sales Experience.
  • Hotel business work expertise, demonstrating progressive profession progress and a sample of remarkable efficiency.

Job Requirements:

  • Excellent consideration to element, with the flexibility to take care of a excessive degree of accuracy.
  • Exceptional interpersonal and communication expertise, to allow skilled interplay with shoppers and administration.
  • Excellent consideration to element, with the flexibility to take care of a excessive degree of accuracy.
  • A versatile, pro-active method to work together with the flexibility to prioritise and re-prioritise.
  • Manage work stress and take personal initiative.
  • Excellent IT expertise, together with a working data of presentation software program packages, ideally Microsoft Office Word, Excel, and PowerPoint.
  • Customer service, promoting, negotiating, and influencing, evaluation and decision-making, and administration expertise.
  • Areas of data: the enterprise surroundings, product data, and monetary consciousness.

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